We design your nutrition to match your training program to ensure you perform and recover the best you can whilst staying healthy and achieving optimal body composition. You will have continual online support and guidance on our unique members area which will ensure you get the most out of your training and food. With our remote based coaching you’re able to work with you online anywhere in the world. Meaning you don’t need to be a local to improve and you can feel at ease knowing you’re in safe hands and just enjoy the ride.



Your initial consultation establishes and defines your goals so we can focus on what we need to work on and how to get there

Giving you the right plan from day one.


Once you know your goals you can get access to the members area and can create your bespoke nutrition pack and book your weekly coaching session.

Giving you that weekly guidance and goals to keep you motivated.


We start the process by focusing on understanding the foundations of nutrition; What, When, Why.

We look at the principles of food and take a first look over your food diary for this journey.


Getting the right body composition for your event and health is paramount for whatever goal you’re chasing.

We help you get the right body fat levels while still improving your performance with our tried and tested methods from the highest level.


Once you have achieved your optimum body composition, we start practicing all things sports nutrition for that special event, race, competition you’re doing.

With everything tried and tested, you can go out there, confident and focus on riding.

What do our athletes say?

  • Testimonials


    Ironman World's Winner

    My husband and I started working with Will back in September in a bid to see the impact that proper nutritional advice could have on our training and racing. Having started triathlon in 2014, and starting to take it more seriously in 2015, last year I was at a transitional point looking to go from middle distance to iron distance this year. However I had had quite a few instances of suffering from stomach cramps on the run, or lacking energy in the second half of the run, and so I was hopeful that working with a nutritionist could help this, having already tried various elimination diets.  Working with Will has made a huge difference to the way I fuel training and racing – before I wouldn’t carb load due to nervousness around stomach issues, and was not taking on a huge amount of nutrition during races. The first race I had after starting with Will was Hever castle gauntlet, which post 3 weeks of chilling out in Australia a good nutrition strategy meant I felt great throughout the race and had one of my strongest runs. This year I have done a lot of practice of nutrition in the run up to racing, with the real test being my first ironman (can maybe add in some comments post the race!!). Overall I feel like Will has helped me fuel much more effectively to deliver better results.

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  • Testimonials


    CCC World Tour Team


    Will has been a valuable asset to the me and the team in my season and getting me through the La Vuelta Grand tour. He’s helped me achieve the right body composition and learn how to fuel myself appropriately for every race and my training.

    He understands that nutrition is very personalized, and his wealth of knowledge allows us to customize our daily plans to accommodate, without pressuring us to a required diet or plan.

    He’s willing to learn and it’s great to see him constantly researching in the field of endurance athletes

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  • Testimonials


    World Paralympic Track Cyclist Bronze Medal

    Thank you for all your advice in the lead up to worlds. It made a huge difference adding structure to my fueling between sessions on double training days, making sure I was recovered and well fueled for the next session often in tight turnarounds.

    Race day preparation is key, fail to prepare, prepare to fail. Testing different strategies with you in the lead up to a big competition finding what worked for me and my tolerance of that filled me with not only carbs, but a mental edge over my competition which were not fortunate enough to be working with you.

    I can not thank you or recommend you enough to anyone who may be considering nutritional advice. It’s one thing getting aero and using the best kit on the bike to get an edge, it’s another thing being fuelled correctly to train and perform at your best on that kit that is often overlooked.

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  • Testimonials


    Commonwealth Games Gold Road Bike

    Working with Will was incredible for all of this year. He has been a great person to talk to, to bounce ideas off with much knowledge about anything you may need from post ride recovery, to muscle conditioning, to weight loss or gain, to maintaining health.  For me the stand out performance was when he came to a race in Poland and cooked us delicious food that saved our race! I look forwards to working with Will again in the future.

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  • Testimonials


    DROPS Pro Cycling Team

    In the time I have been working with Will, I have seen nothing but good results and progress. From having the stress and pressure of trying to work out what, how much, and when I need to be eating being taken away, to eliminating problems I was having on the bike whilst training which prior to working with Will, I didn’t realise could be food related. As a professional cyclist, my power to weight ratio is crucial. With will I have managed to lower my weight whilst keeping power the same and therefore perform at a higher level, without having to crash diet or go hungry!

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  • Testimonials


    CCC World Tour Team rider

    Will arranged my diet according to my needs and I’m performing and feeling better than ever due to it. A carefully selected diet plan has helped me to build a form for this season quickly and reach the World Tour level.

    He helped me all through the Giro’d’Italia with daily messages that help me stay on track, recovery and maintain my weight.

    He’s been integral to my performance

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